About AdTraction

Brian M. Bobb

CEO and Co-Founder, Bobb has 18 years of experience in corporate strategy, process improvement, risk management, corporate finance, and sales and marketing development and implementation.  In addition to founding Cardinal Outdoor, Bobb’s career has included roles as a Director of Sales for a Technology Company, Senior Strategy Consultant at IBM and Senior Strategy Consultant at PriceWaterhouseCoopers, LLC.  His clients have consisted of NASA, Dell Computer Company, BP Amoco, IBM and others.


Jason Addington

Managing Director and Co-Founder, oversees all development, marketing and sales, including client brand management.  Having worked in Chicago, Detroit, Minneapolis, New York, Philadelphia and Charlotte, Addington has over 17 years’ experience in advertising and marketing.  Addington has managed a multi-million dollar advertising sales business serving Comcast working with buying agencies Mindshare, Initiative Media and Starcom Mediavest.  Addington has been a development executive for several upstart business’s; ShopNBC (ValueVision), Media DVX which was acquired by DG Fastchannel, the world’s leading provider of digital media services to the advertising industry, and consulted several media and entertainment companies.  Employers have included USA Networks, ValueVision Inc., NBC Universal, Lenfest Media.